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Of course, competitors ranging from Salesforce.com, RightNow, and Workday to arch-rival Oracle are exploiting these technologies, too.

In some cases they are well ahead. Rivals will no doubt air this week’s turmoil and admissions by SAP in competitive bids against the vendor.

Plattner’s comments make it clear that he took the lead role, as chairman of SAP’s Supervisory Board, in replacing sales-oriented CEO Leo Apotheker with co-CEOs Bill McDermott and Jim Hagemann Snabe.

Plattner said SAP needed a unifying strategy and leadership that could end infighting and win back trust.

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