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Its public relations team is notoriously tight-lipped, which certain exceptions. In a recent report published by The Mac Observer, John Martellaro, a former senior marketing manager at Apple, claims that the company selectively shares its secrets to further its strategic goals.

Dowdell objects to this practice. “Can that ‘controlled leak’ strategy,” he says. “Stop relying on ‘inside sources’ to float trial balloons like ‘Bing on iPhone.

‘ Deal honestly with partners and the public.”He also suggests that Apple’s evangelists wage astroturf campaigns by posting positive comments without identifying Apple affiliations.

“Urge your external evangelists to speak with attribution, and put their own personal rep on the line.

The sheer number of pro-Apple comments filed under untraceable names like ‘ken’ or ‘steve’ does not, in a post-EllieLight world, inspire confidence.

Urge your fans to avoid acting as marketing interns would. “Apple did not immediately respond to a request for comment.Don’t miss VoiceCon Orlando 2010, where the thought leaders from leading vendors will be joined by other senior executives from supplier and customer organizations to present their visionsand your optionsfor taking advantage of the dramatic changes in communication and collaboration.

It happens March 22-25. Find out more here.

I need an excuse on why I choose to not drink any alcholoic beverages. I feel that it is a drug, a crutch, is extremely dangerous, and can have a perfectly good time without it. I like being in control of my body, and that is why I don't drink. However, when people I barely know ask me why I don't drink, etc.: what should I say that is short and sweet and gets the job done, without giving them a sermon and handing out pamphlets, therfore making them uncomfortable about their drinking habits.

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